“Identify the four specific criteria managers can use to decide which of their firm’s capabilities have the potential to create a sustainable competitive advantage. In your answer you should define resources, capabilities, core competencies and the concept of sustainable competitive advantage. You should include references to at least five (6) current academic strategic management journals and two (3) examples of competing firms.”

1) The response explains the concept of sustainable competitive advantage, with reference to both the core text and the academic literature. 5mark/20

2)The response details the purpose and effect of the four factors of competitive advantage with reference to both the core text and the academic literature. 5mark/20

3)The response explains strategic management and the relevance of the four factors of competitive advantage to organisational performance. 5mark/20

4)The response explains strategic management and the relevance of the four factors of competitive advantage to managerial decision making. 5mark/20

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