Strategic Management

1. Why is the SW/OT matrix a useful tool in strategy formulation? Would it not be better for a firm to simply concentrate on enhancing its strengths and minimizing its weaknesses? Alternatively, would it not be better for a firm to avoid the SWOT approach altogether and remain flexible? Explain.

2. Evaluate the pros and cons of (extensive) strategic change presented in the text. In general, is it better for a company to aggressively pursue strategic change as it grows or to attempt to maintain a consistent approach throughout its development? Explain your answer.

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