In this assignment, you will assume the role of a management consultant, who has the role of conducting a strategic analysis of a company located in UAE and providing the company with recommendations for improved long-term performance. You are required to conduct a strategic analysis of any of the listed organization. This should include an internal analysis, five-forces analysis, macro-environment analysis, etc.
Your assignment should include an analysis of the major strategic issues faced by the company, and conclude with recommendations to assist the company in dealing with its major strategic issues (or, if the company is currently successful, focus on the continued improvement of the company in the longer term).
These are recommended areas that you will have to consider while writing the report.
- Executive summary (cover page, summarizing the main points of your strategic analysis, as below).
- A brief description of the organization and the current business strategy.
- Analysis of the industry/macro-environment in the next 5 years period to identify the key trends those are likely to emerge. What potential opportunities and threats do these present for the organization?
- A “Five-forces” analysis of the industry to understand the nature of competition. Discuss the competitive position of the organization and how the change at the industry/macro-environment levels would affect its competitive position.
- Analysis of the resources and capabilities and how they are deployed in the value chain to deliver value. What are the strengths and weaknesses and what are the distinctive competencies?
- Based on the above, identify the major strategic issues that the organization is likely to face. How would this affect the organization’s competitive advantage?
- Suggest recommendation for addressing the strategic issues identified and how it should be implemented.
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