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The PEST Analysis . T
Economic
the Economic part the lecturer want you to put in some figures in the explanation . the lecturer want you to calculate the financial performance of DIgeo and use the figure you get in analysing Diageo company . so please she want to be sure you no know what you talking about , you can get this in the financial statement of diageo on their website .also she want you to give exampls of the countrie, you should say their names . read it and you no what am talking about .
SOCIAL CULTURE .
Under the social culture on page 4 the lecturer want you to give examples in your explanation and talk how also you should mentions the name of the countries you talking about in the the explanation you made under the social culture .

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Technological . the lecture want you to explain why failure to adop the emergin technologies could lead to loss of competitive advantage ?you use that statement in the project. she also want you to talk about the supply chain of diego under the technological
You also use the statement Failure to do this would undermine Diageos competitiveness and possibly lead to loss of competitive position, market share and poor financial outcome . the lecture want you to explain HOW AND GIVE CONCRETE EXAMPLES .

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In page 8 , under the customer experience, innovation , market share , product quality in the analysis under the abouve heading , the lecturer want you to put figuesa in your explaination , how much diago is making . you can get the figure in the financial stement of Diago company . and the lecture said your were repeating your self when you were explainging them , so you should do the analysis again on this page and makesure you not repeting your self in your explaination and use figure in doing the analysis .you can get all this figure when you calculate the financial analysis of Diago
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Business Ethics .under the business ethics when you were analysing it , the lecture want you to do that part again and analysis it well , she said you were reaping your self again . you should analysis how the diago company handle the business ethis , hoe they do things in the company , you can see all this when you go to their web site .
Stakeholder expectations .. under this the lecture want you to give some names of the stakeholders if any and also talk more in details , talk about diago company expantion , diversity and equal oppunity , coprative giving and some other ones you can talk about . please check the company website to fine more information.
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Spirit
Mention the figure Diageo is making under their sperit product which made them the leading producer of spirit . all this figure can be seen in the company financial statement , of it is not there meaning you have to do the working your self .

Beers ..
Mention the figure Diageo is making under their sbeer product which made them the leading producer of beer. all this figure can be seen in the company financial statement , of it is not there meaning you have to do the working your self .

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Directions and methods of development . under this the lecturer want you to also talk about the iconics brand . give examples of the leading beer company , list their names , she want you to always be specific . alk about Guiness they are moving their head quarters from Ireland , you that aswell , you can get findings on the internet about that .
Methods of strategy development ;
Under this heading she want you to give concrete exampls of your explanation .
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Success Criteria
Competitive advantage . under this , the lecture want you to explain why and how what your explain under the competitive advantage can help Diageo company over their competitors .

Attrativeness .. under this you should mention the figure of the average profife .. she want you to name the figure when you talking about the company so she can no you no what you talking about , and also you should make predictions

Finally ..
Please you should do calculationof the financial statement of diegoe company working on a different page , the lecture want to know were you getting all the figures from and to be sure you using the correct figures . so it will be good to do the financial statement of deioge company .
The financial report is the analysis of financial report ,all about the ration .
Liquidity ratios
Activity Ratio
Gearing Ratio
Profitability and return of investment