1. Introduce your organisation, its objectives and examine its ownership structure. Comment on the external and internal governance mechanisms and any forms of external control;
2. Identify and explain the basic sources of cost and differentiation advantage in the industry. Position the organisation and its major competitors in a strategic group diagram, using theory to explain it as well as any assumptions you make*;
3. use a value chain analysis of your organisation to identify sources of competitive advantage;
4. conduct a VIRO analysis of the sources of competitive advantage from question 3 to
determine whether they are indeed sources of sustainable competitive advantage. Connect the development of these resources with the corporate governance mechanisms you identified in question 1;

 
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