Strategic international business management Academic Essay

The following are three American companies hoping to internationalise their operations into China:
i) an environmental services management firm specialising in helping industrial companies to reduce the negative impact of their activities on the natural environment
ii) a manufacturer of frozen ready meals suitable for cooking in the microwave
iii) a theme park corporation specialising in a range of family entertainments based around rollercoasters and other amusement rides
As they operate in different industry sectors, each company is likely to favour a different method of market entry. Assess the relative merits of possible means of market entry for ONE of the above companies and then decide which is the most appropriate. Justify your choice.

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