Choose one retailer company from the UK and carry out strategic analysis in relation to the impact of strategy on financial performance of the company.

1) Choose one retailer company from FTSE250 (the cut date is the end of January 2016);
2) Identify the current strengths and weaknesses of the company in a sector and/or market that the company’s main businesses fit (you can use various analysis techniques and public available information to justify the strengths and weaknesses);
3) Apply the concepts of strategic financial management to the case company;
4) Propose (with justifications) some possible actions that the company should take to implement strategic financial management in the next few years.

 
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