Strategic Factor Analysis Summary (SFAS) Matrix for IKEA

Strategic Factor Analysis Summary (SFAS) Matrix for IKEA 

Order Description
1. List each of the most important factors developed in your IFAS and EFAS tables in column 1.
2. Weight each factor from 1.0 (most important) in column 2 based on the factor’s probable impact on the company’s strategic position. The total weights must sum to 1.00.
3. Rate each factor from 5.0 (outstanding) to 1.0 (poor) in column 3 based on the company’s response to that factor.
4. Rate each factor’s weight times its rating to obtain each factor’s weighted score in column 4.
5. For the duration in column 5, check the appropriate column (short term-less than 1 year; intermediate- 1 to 3 years; long term- over 3 years).
6. use column 6 (comments) for rationale used for each factor.

Internal Strategic FactorsWeightRatingWeightedscoreCommentsStrengthsS1Vast and diverse portfolio0.1540.6Allows for wide range of successful operationsS2Diversification0.1540.6Special and unique products/ servicesS3Brand image0.230.6Excellent customer service throughout business segmentsWeaknessW1Need of creative material0.1240.48Always needing innovation and new successful ideasW2High operating costs0.1830.54Highest expenseW3Lack of developmental property0.120.2Hard to expand because of land area and space
 
External Strategic FactorsWeightRatingWeightedscoreCommentsOpportunityO1Opportunity to expand and enhance in different sector0.1330.39Brand extensionO2Establishment of market in the developing countries0.0440.16Disney weak due to exiting local competitorsO3Attaining more interest ofpeople 0.0830.24Localization is requiredO4Increase in demand for the Disney studio park 0.1430.42Disney development is the great incentive
 
 

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