What general environmental forces are currently affecting both the company and the
industries in which it competes? Which present current or future threats? Opportunities
What forces drive industry competition? Are these forces the same globally, or do they vary
from country to country? Rate each force as high, medium, or low.
2. What key factors in the immediate environment (that is, customers, competitors, suppliers, creditors, labor unions, governments. trade associations, interest groups, local communities, and shareholders) are currently affecting the company? Which are current or future Threats?Opportunities?
Which of these forces are the most important to the company and to the industries in which it competes at the present time? Which will be important in the future?
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