Order Description
Submit a 25-30 page Sport Marketing Plan for an interscholastic or intercollegiate athletic department. If you are working (full time, part-time, graduate assistant, volunteer) for an institution, you are encouraged to develop this Sport Marketing Plan for your current athletic department. If you are not working for an institution, develop a Sport Marketing Plan for the ideal athletic department that you see yourself gaining employment upon graduation.
Review the Sport Marketing Plan PowerPoint that has been developed to walk you through the expectations of the assignment from the Cover Page to the nine major components of the plan.
Executive Summary (1-2 pages)
Company Background (2-4 pages)
Market Analysis (2-4 pages)
Marketing Plans & Goals (2-4 pages)
Product (2-4 pages)
Pricing (2-4 pages)
Promotions (2-4 pages)
Place (2-4 pages)
Evaluation (1-2 pages)
The plan should be in APA format, and should include a cover page, table of content, and reference pages. Additionally, it is recommending that you include a cover page for each of the nine sections listed above. (These cover pages are not included in the final page count requirement.)
Support your statements with evidence from the Required Studies and your research. Cite and reference your sources in APA style.
Click here for information on course rubrics.
References
Concordia Online Education. (n.d.). Sport marketing: Marketing plan assignment [PPT]. Concordia University – Nebraska.