Specifics: Development of new athletic apparel line for men and young men.
Products offered: athletic apparel, athletic footwear, socks, football apparel, and even basketball kits.
Use Lululemon Athletic as blueprint model for new men’s line. Lululemon offers men’s athletic wear but it s not as popular as women’s wear. Goal make men’s line as popular as women’s line. Lululemon has spin off Apparel Company, named Kit & Ace, which makes men’s business wear.
This milestone defines an organization’s core competencies, key strengths, and key weaknesses to provide strategic viability for it in the marketplace.
Please answer below 7 questions. In paper please reference each number section from 1 to 7 below. Number 2 has three parts
Specifically, the following critical elements must be addressed:
Section Four: Strengths and Weaknesses
1. For the company you have chosen, identify and analyze at least four, but no more than eight, strengths and weaknesses.
2. Then, assess opportunities, threats, and ethical issues that may affect new business activities or offerings.
• 2A .People: Consider two of the following areas: skills, knowledge, capabilities, impact on others both inside and outside the company, or other (be specific). List one strength and one weakness
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• 2B . Products and/or Services: Consider two of the following areas: distinguishing features (or lack thereof), competitive advantages/disadvantages, quality, speed of delivery, installation and/or service capabilities, or other (be specific). List one strength and one weakness
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• 2C . Company: Consider two of the following areas: reputation, capacity, responsiveness, customer attitudes, or other (be specific). List one strength and one weakness
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Section Five: Core Competencies Continue your paper by
• 3. Identifying and explaining three to five core competencies for the company you have chosen.
• 4.Explain how and why they are not easily duplicable by the competition.
• 5. Explain how these core competencies dovetail with your new product or service offering.
• 6. Upon which competency or competencies will the new business offering benefit and why?
• 7. What strategic implications will/could this have on the new offering?
