Smart Cities – Consumer Behaviour

Case study with presentation (30%)

-? PowerPoint presentation with a maximum of 20 slides including references and appendix

-? 15 minutes presentation, followed by a discussion

? Case study on consumer behavior with free choice
of topic in accordance with the lecturer

Smart Cities:
Smart cities are urban environments that take advantage of digital technology and innovation. Considering human capital, sustainability, and mobility, to mention just a few major aspects, discuss how smart cities impact on consumer behavior today and in the future.