SMA and British American Tobacco plc (thereafter referred to as BAT)

you are required to
A. Using the strategy Clock model. analyse BAT current business strategy. (10 marks )
B. Critically evaluate the strengths and weaknesses of BAT business strategy operations and performance. and the opportunities and threats faced by the company
Note: mere listing the factors in a table or in short bulleted points is Not adequate as the answer for this section. Based upon the environmental analysis and the intial SWOT analysis. you should produce an in -depth evaluation and discussion on BAT and its industry.(30 marks )
C. BAT claims that ….. Our brands are enjoyed by millions of consumers in a controversial industry we act responsibly and with integrity (www.bat.com) using relevant theoretical framework, critically evaluate BAT business operations and corporate social activities . in you view , do you consider BAT is acting responsibly and with integrity as the company claims ?(20marks )
D. Critically evaluate how the balanced scorecard concept and system can help BAT to drive and measure performance with the controversial industry as the company describes. (30 marks )
E. The standard of academic writing. presentation and referencing (10marks)