Answer those questions:

Question 1:
To what degree do you consider that Red Bull’s success is due to clever marketing? Support your arguments by referring to marketing concepts, models and techniques and advise whether Red Bull’s brand positioning should remain the same.

Question 2:
As the competition for Red Bull’s market becomes intense there is a need for the company to review it’s strategy on growth opportunities in the light of the current environment. Describe the challenges facing Red Bull and provide advice on how best to meet these challenges.

Question 3:
Can excitement (or buzz) be generated by any brand? Refer to the Red Bull case, as well as any other brand, and discuss your view with reference to topics covered in class this semester, plus your own personal experiences and examples.

 

 

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