This order is a REFLECTIVE JOURNAL.
This journal should have the followings:
1. Use the attached PowerPoint slide for the reflection and overall guidelines of the direction of the journal.
2. The lay out of the document should be structured based on the following points
3. Discuss THE SERVICES MARKETING MIX with the more focus on slide 2, give example services marketing mix such as an example of your personal experience in dining in a restaurant (in the example talk about the services marketing mix; how did you judge your service based on the following; product, prices, marketing communication, logistics, people, physical evidence and process)
4. Discuss THE PBZ FIVE GAP MODEL using example, and discuss another similar model of your own choice
5. Reflect on the statics of slide 5,6,7,8,9,10
6. Reflect on slide 11 and 12 on your own words using articles & academic sources
7. Reflect and discus on details slide 13 and 14 and give valid example of your own life related to these specific 2 slides.
Overall the journal is made up of four essential components;
1. Conceptual underpinning (Material is underpinned by conceptual material from text book, directed reading and independent reading. Evidence of critical reflection of conceptual models, theories etc. displayed. Evidence of cross-fertilisation with other modules)
2. Practical application and illustration from your own service consumer and / or service employee experiences
3. Critical thinking and reflection
4. Innovative and independent initiative [the WOW factor]
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