Purpose of assessment, the task/topic:
To examine your understanding and application of service marketing concept to cosmetic surgery market in the UK.

Specific instruction:
1 make recommendations about how your chosen organisation should address service quality issues

2. Outline what you see as the key issues involved in managing the services marketing mix for your service offering (you may focus on selected element(s) of the mix if you wish, although you may need to justify why you think this these issues are most important.)

3. Make recommendations about your chosen organisation about how your chosen organisation should manage customer service and service recovery

 
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