Assessment 1: Research Report
After your hotel’s renovations (March to October), you are asked to present a report to your General Manager that recommends a Revenue Management strategy for the period 01st November 2016 – 31st January 2017. The General Manager has already indicated her interest in comparing the distribution channels used before and after the renovations (has there been a change?). She also needs your help planning the Christmas and New Year Pricing strategy.

Aspects that require critical consideration are:
• Determine the hotel’s competitor set
• Analyse the hotel’s market segmentation
• Describe the hotel’s distribution channel strategies
• Prepare a pricing forecast.