Multi-national companies increasing rely on alliances with local companies to enter new markets and industries, while investment in ‘greenfield ventures’ to set up their own production and service facilities overseas is becoming increasingly problematic. Using examples from your own research, critically discuss the challenges companies tend to encounter as they develop alliances with businesses in other countries. Relating these examples to relevant material from the module curriculum, identify and critically discuss practices aimed at addressing the challenges they encounter that are employed by companies you have researched.

 
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