You have recently been hired as the Business Analyst for InterContinental Hotels. The CEO has
asked you to analyze a variety of data related to the performance of the chain’s properties in
2016 and to write a report that will be read by key people throughout the organization. You
should present a summary overview of key figures related to 2016. In doing so, you should also
highlight any additional interesting and potentially noteworthy patterns in the data that you
uncover, and describe the management or marketing implications of such findings. Moreover,
the CEO is looking to boost the company’s performance, and therefore would like you to
recommend: (1) around three specific properties that should be considered for closure or sale,
and (2) characteristics for two or three new hotel properties (location, size, etc.) that you
recommend to be developed