Read the article <Innovation: Brand It or Lose It> in the ebook page 292-309. And:
Write a paper of How the key ideas from the article apply to the company Beats by Dre.
Please create 3-4 bullet points (key idea) and apply to Beats by Dre.
*Ebook password: k123456
*must use some sources from the article
*Information about the company:https://en.wikipedia.org/wiki/Beats_Electronics