Crisis management and crisis communications are specialized business disciplines. In times of crisis, companies can act in a number of ways; from ignoring the situation and hoping it
passes in the next news cycle to aggressively defending itself after the fact. Smart companies have plans that can be used in any crisis situationAnThUsing the company developed in the Unit 4
Individual Project, select a crisis that negatively affects the business from a legal or image standpoint. Develop a series of scenario statements that you write ahead of time that you will present
to the management and legal departments so that they may be used swiftly in a time of crisis.VMPresentation ScriptrAnCreate a script to accompany the presentation. It should include background on
the crisis, how the situation will be handled, and the rationale for the scenario statements.ThlriThis part of the Individual Project should be at least 2-3 pages (double-spaced).VMPowerPoint
PresentationlnlnCreate a professional PowerPoint presentation. You will be assessed on the design of the presentation, including colors, backgrounds, professionalism, font, and graphics. Optional