Examine the topic of product placements in films as a marketing communications tool. Use Pinterest for the story board for each brand.
When you are examining the product placement as a marketing communication tool, you need to do so on a fairly in depth level. Review the selection of this particular film and how it complements and further re-enforces the product/service image. In order to do so, some level of analysis of the product/service identity needs to be performed. Here you can use some of the brand layers models that are available in the literature. It is imperative that students use journal papers relating to the topic of film placement in order to frame their analysis of the cases. Remember it is the quality of your analysis and discussion not the quantity of cases that you cover that matters in this course work.

The purpose of the Pinterest page is to give students a new skill on how new social media networks can be used as a marketing communications tool.

 
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