. Describe the problems that Southwest Airlines is facing following 9/11.
2. Conduct an external analysis of Southwest Airlines include:
a. Porter’s Five Forces
For each of the five forces identify whether the influence is low, medium, or high
Based on that analysis, write conclusions about the general attractiveness and competitive environment of the industry
b. SWOT Analysis
Analyze the strengths, weaknesses and opportunities and threats for Southwest Airline
Be detailed
3. Provide three recommendations for Southwest Airlines moving forward. Be sure to make recommendations that differ from their existing actions (at the time of the case), and help to address the problems you identified in Question 1.
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