Produce a strategic plan for the introduction of the new product or service into the UK market.
Q1
prepare and justify a range of marketing objectives which the organisation should set within the marketing plan (15 marks).
Q2
Prepare a detailed marketing strategy for the introduction of your new product/service. This will incorporate all element of the marketing mix. As part of this task you are requested to include a detailed action plan (point 10 on the marketing planning process) evaluating how the extended marketing mix should be implemented. (70 marks)
Q3.
Explain the various methods which could be used for the design of a marketing budget which will enable the organisation to allocate and monitor Marketing resources. An appropriate method of budgeting should be selected. (15 marks )

 

 

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