Order Description
1) Describe Generation Z. What differentiates it from other demographic groups, such as baby boomers. Generation X. and Millennials? (AACSB: Communication; Reflective Thanking)

2) in 1965, more than 40 percent of American adults were smokers. the percentage has new fallen to less than 18 percent. Tobacco companies have dealt with this threat by developing new markets
overseas and also developing alternative nicotine products such as electronic cigarettes (e- cigarettes). Research this product and the regulatory environment regarding this product, then write a
report advising tobacco companies on the opportunities and threats posed by this technology. (AACSB: Communication; Reflective Thanking)