Positioning Presentation

Order Description

*Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus. Starbucks is the company, and the products to focus is their macchiato and their latte.

*Identify the important attributes for your chosen product and select two key variables for your perceptual map. Any of these can be used: price, popularity, geographical preference (i.e. Iowans like a strong macchiato whereas Minnesota like a strong latte), gender preference.
*Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers’ minds.
*Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand’s position in the minds of the target market.
*Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:
-Develop a Summary slide.
-Explain the target market (be specific and address all four segmentation variables – demographic, geographic, psychographic and behavioral).
-Identify a Perceptual map.
-Explain the Map placement.
-Identify your references.
*Format your assignment consistent with APA guidelines.