Directions: Select one political advertisement from a recent, congressional or presidential election.

• Provide a brief summary of the political advertisement.
  • What type of media is the advertisement?
  • How was this advertisement disseminated?
  • What was the message?
• If possible:
  • How expensive was this advertisement campaign?
  • Who paid for these advertisements?
• Analyze the content and purpose of the advertisement.
  • What is the target audience/demographic?
  • What is the argument?
  • Was the advertisement effective or ineffective?
  • Overall, does this advertisement help or hinder the political process?
• Provide a link for the advertisement.

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