In promoting our environmentally friendly six-pack can holder we should consider using language that relates to the green movement, and perhaps place some photo’s of affected sea life, turtles and/or dolphins on the packaging in a small area to tug on the heart strings of perspective buyers. Maybe there could also be a disclaimer on the box with the additional cost of the Eco-friendly holders with a mark-up that would be donated by SAM to certain programs that help this sea life? This could be launched with a summer brew like the Summer Ale and the packaging if successful, could be expanded upon for later batches of brew?

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