Overload of Data in WeChat ( how to overcome this issue with the right strategy )
WeChat has both B2C and B2B services.
B2C is like us. We are using Wechat for instant messaging, online shopping as well as a social platform just like Facebook. Moreover, you can do anything with WeChat in China. You can pay your
bills, go to a movie , buy stocks and so on.
B2B :
Many companies use Wechat to promote their products, give ads through their official channel in Wechat. You can have an instant message with customer service and ask anything in anytime u want.
This essay should focus on the Wechat’s top issue and how to overcome this issue. Which strategies should the company apply? Offensive strategy ? , Defensive Strategy ? , Customer intimacy ?? or
any other strategies possible…
Please make a good research and find the right strategy possible for the company.. And how to overcome this issue by applying those strategies.
Issue : Overload of Data in Wechat