Organizational Rebranding: A Case Study investigating the rebranding of Marks & Spencer

Order Description
The word limit for my literature review is 3000 words. I am aiming towards a 2:1 degree.

Within my literature review I am research 3 main areas of discussion: 1) Positioning / Repositioning : I have already written 600 words for this section, including a variety of references, however I need this to be read thoroughly to ensure that I have written it to a minimum of a 2:1 standard, and if necessary to elaborate or enhance my own work to make it better.

The second area of discussion within my literature review is Brand identity. This section should include definitions of brands, the benefits of a strong brand image, perhaps an insight of complications of maintaining a strong brand image in todays society etc. I have completed 280 words of this section and have more references to include if you wish for me to send them to you.

The third and final area of discussion is Communication, as I am looking into the rebranding of large companies, using Marks & Spencer as a case study, what topics within marketing communication do you believe should be discussed here?

Overall, the literature review must show a wide reading of a variety of academic sources. It must not have any biased view as this section is just concluding what researchers have said about each topic.