Organizational change Assignment

Assume you are the Sales and Marketing Director for Sea Treasures, a small group of well-known retail stores

specializing in exotic sea life and high-end accessories for aquariums.   The company has been in business

for over 50 years, but the customer base is shrinking, sales are slow, and you are faced with reducing staff

and closing stores.   Sea Treasures will be out of business within a year if innovative and creative changes

are not made quickly.   After many months, you have finally been able to convince the owner that the only

way to sustain the business and increase revenue is to create an Internet Website to sell the large

inventory of aquarium decorator items (currently gathering dust in a costly warehouse) .  This will be a

short-term, small scale change.  Six months later, you will expand the Website to sell live sea creatures

such as tropical fish and small sea turtles online, which is a long-term, large-scale change.

You face many challenges in this transformational change initiative, beginning with strong employee

resistance, new technology, and shipping methods.  Many small businesses have been faced with these same

issues, and have made the transition successfully.  Consider the humble beginnings of Amazon, and look where

they are today.  Selecting the best change model for this business, and implementing it step by step

provides the foundation for creating an exciting new company.

In 3 – 5 pages, explain which change model you would follow for the short-term change and which you would

follow for the long-term change.  Provide rationale for your decision and discuss the effects that these

changes would have on the employees, managers, and executives within the organization.  Include at least

three references and follow standard APA formatting for your paper.

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