Campaign Slogan and Logo: Develop each for your campaign and explain/provide a rationale for why the new slogan and logo were developed as such using course concepts, your SWOT and/or audience
analysis information. Even if the organization HAS a logo and slogan, create a sub-platform for this campaign.
Campaign Copy Points: List at least 30 copy points
you will use in your campaign. The copy points chosen should align with your goals. You may single space this section!
Campaign Press Release: Provide a properly formatted press release announcing the initiation of your campaign. It should inform key media (and audiences) about the topic of the campaign, its
goals, and some key elements of your campaign.
Campaign Media Plan: (do them one by one; so, there should be three sections that are formatted exactly the same as you must use at least three different communication selections in your campaign.
For each medium you will be using in your campaign you must do the following (at least 3 different types of media should be used to ensure a well-rounded campaign. The press release above does not
count as a medium used in your campaign and at least ONE of your media should be a social media platform):
I. Explain and justify why that medium was chosen and offer recommendations concerning where, when, and how often the messages in each medium chosen should run/be placed/be changed for optimal
effectiveness and justify your recommendations.
II. Provide a sample message for each medium (e.g., a speech, a story board, a radio spot, a mockup of a newspaper ad, a newsletter format or sample story, a web page mockup, a commercial script,
or sample social media posts (5)). By reading/seeing your sample message(s), I should be able to visualize the look/feel of the messages to be carried via this medium. For example, who will be in
them, what will be the setting/format, what message(s) will be sent (i.e., what copy points will be addressed). If you will develop a series of messages for any or all of the mediums selected
(e.g., a series of radio spots or tv ads), you do not have to explain each one in detail. Just give me a sample of ONE. However, if you are going to run a series of messages in one medium, but the
messages will change over time, tell me at what point in the campaign each will be run/changed and how campaign consistency will be maintained while adding novelty to the messages.
III. You must also provide a rationale for your message design choices (e.g., how will your sample message meet the theme and goals of your campaign and appeal to the target audience. You MUST use