1)What organisation do you plan to do your research in? (not the name, just the industry and a bit of context)

2)What real, pressing problem does your industry partner face? (e.g. the casual staff in my restaurant are a lot less motivated than permanen staff)

3) Why is it important to solve this problem? (e.g. increasing staff performance will increase overall organisational performance and customer satisfaction)

4) What product or service are will your venture offer? Try to be as specific as you can (e.g. “opening a restaurant” will not be enough)

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