Select an organization—privately held or publicly traded, for-profit or not-for-profit.
Select a problem area, issue, or opportunity of strategic significance to the organization. A strategic issue is one that has a potentially major impact on the direction or future of the organization. It may involve unresolved questions internal to the organization or external events that require an organizational response. As you seek to identify the issue or opportunity, consider external changes that might affect the organization, threats, or opportunities that might exist in the competitive environment for the organization, or significant internal challenges the organization may face.

 

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