Project description
Vision
Flexi Flats is a start up company that produces high heels for women on the go. Flexi Flats is a shoe specifically designed to be flexible, comfortable and convertible on any occasion. Flexi Flats vision is to be the best high heel in the market by 2020; changing the lives of working women on the go with the utmost comfort and versatility. Flexi Flats wants to be the number one trusted brand of shoes for working women everywhere.
Slogan
Flexi Flats: A Shoe That Goes With You.
Mission
Flexi Flats mission is to provide the most comfortable pair of heels for all occasions. Where women need to flexibility to wear a pair of heels and flats all in one day. Flexi Flats brings versatility for women to dress up and wear a pair of heels while also giving her the flexibility to change into flats without the extra baggage.
Objectives
Flexi Flats are affordable and easily accessible considering they are sold online. With online sales being the number one avenue for customers, they can expect to receive their product within 7-14 days of ordering. Flexi Flats objective for the first year of operations is to attract customers and increase brand awareness. Considering that Flexi Flat is new to the market, it is important to maintain a strong marketing strategy. Flexi Flats goals for the second year of operations is to increase sales targets and increase innovation through expansion of the product line. After a strong brand name is established, Flexi Flats will focus on customization for the consumer.
Business Operations Strategies:
Flexi Flats business operation strategies mainly relies on strong marketing techniques and remarkable channels of distribution. Flexi Flats Marketing strategy consists of social media, personalized website and transit advertisements. Flexi Flats wants to focus their marketing efforts to business women. Considering Flexi Flats is an online operation, the company would need extraordinary shipping and distribution capabilities to ensure that the customer receives their product in a timely manner. Flexi Flats will be focusing on total quality management as their technique for operations.