a report for the Board of Directors of Xenta covering the following:

1) A PEST evaluation which chooses a key issue (for the UK) for OELG from each of the 4 elements. These points need to be supported with research and not just your opinion and should focus on issues facing businesses in this industry.
2) Undertake a SWOT analysis for OLEG – These points need to be supported with research and not just your opinion. If you identify things from the case study, state and justify why these are a strength, weakness, opportunity or threat.
3) Using Ansoff’s matrix, highlight at least TWO strategies OLEG should consider and assess the value of each. Which one should they choose if they cannot do both and why? Again this should be supported.

no more than 1500 words.

 
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