assume the role of a nonprofit marketing manager who monitors and impacts both the internal and external marketing environments. I would like you to complete this assignment during the third week of the course for each of five consecutive days. You should include discussions of:
• the competitive environment
• examples of target audiences and stakeholders
• is your nonprofit in the news?
• how social media marketing impacts your nonprofit
• how your chosen nonprofit might impact a situation (such as the Red Cross aiding in natural disasters)
• where your nonprofit operates – locally, globally or both?
Using a journal format is actually a great way to lay a foundation for a marketing plan, because you are looking at your organization relative to a time frame. And a journal is a great tool to use prior to any marketing endeavor, because the research and observations you document will support the marketing strategies you devise. As in any journaling activity, some days you might write more and some days less. Your writing style should be similar to a diary or field notes, with observations taken and your thoughts about how you think or feel about something, in combination with the required elements of course. After completing this six-page, double-spacedassignment you may even decide that a journal is a powerful and useful tool for a nonprofit marketing manager to keep!
Required elements:
• Use and explanation of the marketing mix
• The value proposition offered by your nonprofit
• The mission statement of your nonprofit
• Types of multi/social media and other communication mediums your nonprofit uses
• Research and source at least five references
Bloom’s for the marketing journal:
Evaluating – collaborating, critiquing and networking, interacting with internal and external environments. ?Creating – reorganizing acquired information.
Multimedia/Social Media: These are sites I think you should be familiar with and suggest the use of these sites towards the assignment. In other words, you might mention how you think your nonprofit could benefit from using one of these sites. The purpose here is to introduce you to sites you may not be familiar with and to apply them in the context of a specified learning outcome, in this case, your Journal.
Wordle – create word-specific marketing ?http://www.wordle.net/create
Feedly – news delivered to you ?http://www.feedly.com/
Tag Galaxy – an interactive and mnemonic way for your target audience to communicate with you ?http://www.taggalaxy.de/
Boolify – word-based search tool ?http://www.boolify.org/
Wevideo – create an online video ?http://www.wevideo.com/
Screener – free instant screencasts?http://www.screenr.com/
