Read the issues that nike is facing and answer these 3 points.
1. Identify viable strategic alternatives for the company with respect to the most important 2-3 issues including the product or service being examined (for the 2 issues above, for each issue find 2 solutions)
2. Select the alternatives for each issue as the most likely to succeed, with the rationale for that choice (choose the best solution for each issue, and why?)
3- Develop a relevant marketing-mix strategy to support the alternative.
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