Paper details:

Read the Marketing News article titled “New Mind-Reading Tools Predict consumer Behavior”
Answer the following questions:
‘ Why is the use Of an Electroencephalogram (EEG) such as the one used in Class, important in stUdying consumer decision making? What does the
EEG reveal that traditional self-reports cannot?
‘ Discuss how other biometric tOO|s complement neuroscientiflc research, in the study and prediction Of consumer behavior.
‘ Why is there OppOSition or Skepticism toward these methOds Of marketing research? Explain.
‘ HOW much brain activity goes on during exposure to an advertisement?
‘ As crazy as all Of this sounds (even the course!), Why (or hOW) does it all actually work? Explain.
Use additional references to support your answers. Provide full, complete answers.