You have been hired by NBC to establish a television network for India and the Asian region. Please assess the commercial viability of such an enterprise. What would be the major challenges of establishing such a network in India? What entry vehicle would you recommend (e.g. joint venture, purchase of an Asian firm, wholly-owned subsidiary) and why? What type of network/content would be most profitable in your estimation? Would you opt for a cable-based distribution, broadcast or both? What language(s) would you broadcast in and why? To which other states in Asia (if any) would you broadcast? Where in Asia would you recommend locating it?

 

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