Write a summary of 1,500–3,000 words explaining to upper management the chosen multivariate technique of Multidimensional Scaling, how it is different from the other 2 techniques, Cluster and Factor Analysis, explane how at least 1 other real-life company has used this technique,(Multidimensional Scaling) to address a business problem, and how that technique might be used at your own organization of WigCorp.
Scenario
WidgeCorp became the market leader in snack foods after acquiring a rival company, Company W. Their management style and business decision-making differed. Employees at WidgeCorp collected relevant data and through statistical analysis used this information to draw conclusions and make appropriate recommendations. Company W tended to rely on the experience and judgment of its managers. For the time being, both companies are being managed separately, but within the next twelve months they will merge all management, processes, and accounting. You work for Company W and are a little nervous about this new way of working, but realize that you need to be able to present issues and recommendations with statistical verification to the WidgeCorp executives. You will also introduce and employ statistical analysis to the senior management of Company W’s various departments such as Marketing, Sales, and Production. Part of your job will be to educate Company W as well.
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