Motivations to buy environmentally friendly products.

Order Description
Write a research proposal WITHIN the area selected. Your proposal should contain: a) an introduction discussing the relevant background, problem definition and research questions; b) a literature
review identifying critical theories and existing knowledge and how your proposal relate to existing research; c) a methodology section proposing a research design and specific methods to answer
the questions identified.
Choose the following topics as the focus for your proposal:
§ Motivations to buy environmentally friendly products.
The specific steps you should consider in your proposal are as follows:
§ Introduction:
o Identify relevant and important research questions that contribute / innovate
/ critically reflect on the specific topic chosen.
o Critically discuss the research problem and research questions in the
context of existing research demonstrating the importance of the proposed
study.
§ Literature review:
o Thoroughly review key existing texts in the specific field of research. o Critically discuss and examine the literature presented.
o Examine how the proposal relates to existing research.
§ Methodology:
o Propose a research design able to tackle the research questions identified. o Describe thoroughly the methodology proposed and why / how it will be
able to yield the expected results and answer the research questions. o Propose a reasonable timetable for the execution of the study.
The components identified above will be assessed when marking the research proposals and therefore constitute the key marking criteria for the assessment.