Target Australia Pty Ltd is part of the Wesfarmers Ltd group and is a mid-market

department store renowned for delivering to its customers great quality and great

value apparel and homewares. As one of Australia’s most successful retailers

Target’s aim is to make stylish living affordable and available to all Australians. There

are 290 Target and Target Country stores located across metropolitan and regional

Australia. Target uses various forms of database marketing in its operations.

 

Q1. How could an organisation like Target use RFM analysis (Recently, Frequently,

Money analysis)? What data will it need and how could it collect the data? (one paragraph)

 

Q2. How could Target use Market Basket Analysis?

Q3. How could Target use Decision Tree Analysis?

 

Q4 If you were target, how could you use OLAP (online analytical processing) and the PIVOT table (what could you use it for)?

 

 

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