Provide a financial analysis of the company based on the company’s annual reports for the fiscal year 2012, 2013 and 2014.
1. Profitability((Choose two most relevant ratios)
2.Would you invest your personal or corporate assets in the company? Why or why not?
3.One of the purposes of general purpose financial reports is to be useful in allocating of limited economic resources. Please identify and discuss at least TWO aspects that the company’s financial reports can be improved in terms of usefulness for decision-making.

should address the following issues:
 Possible causes of change
 Implications of changes and the ratio analysis on financial and operational outcomes
 Recommended course of action where ratios are unfavourable

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