evaluate, compare and contrast the similarities, differences, and best/worst practices for each Media Guide, including, but not limited to the following information: A. Major Components (Compare and Contrast): Table of Contents – Is it properly organized? Does it lead to easy navigation? Is it clear, yet purposeful? Team History Staff Directory Profile of the Organization and Leadership Contact Information and Media-specific Information on how to make interview requests and apply for media credentials Season Preview Coaching Bios/photos Player Bios/photos Schedule of games/events Venue Information/history Governing body information Sponsor inormation – Logos, history, term length? Statistics/Records Other B. Design Elements: Design elements can also play a key role in making sure that a media guide is as attractive and user friendly as possible for all media. Specific knowledge in desktop publishing with layout and design skills are a valuable skill set to the media relations professional, with special attention being paid to: Cover – is it attractive and include key elements of the organization, such as name, logo and year? Font type – is it easy to read and consistent throughout the guide? Graphics – text boxes, shaded areas, logos and symbols? Color – how is this used to enhance the media guide? Photos – types used (action and head shoots) and are they in focus, clear and have good contrast? Format – will it be hard copy, electronic, compact disk, downloadable or all formats? Size – small enough to put in a journalist or photographers pocket, or large enough to have space to make notes? C: Summary: 1) Please rank (1,2,3) and explain your reaoning for each of the three media guides in each of the following categories or aspects: Content – Why? Organization – Why? Aesthetics (Which media guide did you find most attractive?) Why? What specific design elements were most pleasing? Least pleasing? What would you add or subtract to any or all of the media guides to make it/them more readable, less confusing, or generally more attractive?

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