1. Why should media professionals and/or producers be interested in researching media audiences? Why is this research sometimes controversial?

2. Attached is a copy of the TV schedule. Select one of the free-air- television stations listed and for the prime-time period (6.00-10.30pm) identify the scheduling techniques used to establish an audience throughout the night. You must also take into account the effect of the scheduling techniques on the network’s competitors.

3. Select a media industry (radio, cinema, news, television, for example) and identify a method for researching that industry’s audiences. How has that research methodology changed over the past 10 years to account for more ‘interactive’ forms of technology?

 
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