Identify at least 3 macroenvironmental factors?
Explain the impact these factors would have on the companyâs marketing programme?
Justify the inclusion of the factors by using at least 2 credible research sources?
Include a graphic representation of relevant data that describes the market?
10%
Task Two
Did the student:
Use behavioural, demographic, geographic and lifestyle segmentation to describe the customer?
Describe the customerâs behaviour when buying the companyâs product, using the 5 stage model?
10%
Task Three:
Did the student:
Produce two different perceptual maps including the company and at least four of its competitors?
Justify the positioning of the company using at least 2 credible research sources?
10%
Task Four:
Did the student:
Choose a growth strategy and explain it?
Create a market research plan for the strategy?
10%
Task Five:
Did the student:
Write a press release describing to the marketing community what the implementation plans are for product, place price and promotion of the product?
10%
Critical Evaluation
Did the student:
Explain and justify (rather than just describe) what was required in each task?
20%
Integration of Research. Literature and Theory
Did the student:
Use valid, recent, reliable and scholarly research sources to support the argument?
Connect the research or theory with the commercial practice of the business under review?
20%
Presentation
Did the student:
Present the assignment in a report form, using section headings and paragraphs?
Lay the report out to a professional standard with high quality graphical information?
Write in clear, concise English, free from spelling, grammar and punctuation errors?
Write in the third person, free from personal bias or opinion?
Use the Harvard Referencing Protocol in both the body of the report and in the reference section?
Keep to the wordcount?
10%
TOTAL
100%
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