Text book Chapter 6 quote – “Coercive Power is bad and as such Channel managers should never use coercive power” What do you think about this statement? Do you agree/disagree? Why?

That is the quote you will be responding to from this textbook: Marketing Channels: Author: Anne T Coughlan, Erin Anderson, Louis W Stern, Adel I. El-Ansary. Seventh Edition. Prentice Hall, NJ Make it sound personal, it is a personal response so your answer should be written out as if its coming from the first personless
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