Order Description
Assume the post of Marketing Manager for an organisation with a remit to critically review the current marketing and promotion policies of an organisation with respect to a particular product/service or line of products/services. prepare a marketing plan to amend, improve and/or extend the existing policies/practices of an organisation.
Key Requirements

The plan should be in business report format and not exceed 4500 words in length.

The plan should specifically include:

• An industry/market/competitor analysis

• A justification for the launch/re-launch of the amend, improve and/or extend product/service

• An outline of major marketing opportunities for the new/modified product/service

• A recommended marketing strategy based upon segmentation, targeting and positioning (with reflective reference to the Marketing Game simulation exercise)

• The marketing strategy to detail marketing mix variables (with reflective reference to the Marketing Game simulation exercise)

• The proposal of a promotion plan and the promotional mix

• A draft marketing budget detailing categories of expenditure and a notional financial profile of the contribution of the new product/service

• Demand forecasts based upon known demand for the organisation’s products/services allied to sales targets

• Some contingency considerations