Prepare a marketing plan for 2018 for the CQuniversity based on your analysis of ‘marketing and competitive environment of a University Brand’

Competitor analysis including their aim, objective and marketing promotion analysis: 3 marks
SWOT analysis: 2 marks
Value & brand positioning analyses: 2 marks
Marketing aim and promotional objectives for 2018: 4 marks
Marketing mix strategies: 5 marks
Competitive strategies: 5 marks
Media and budget allocation for 2018: 5 marks
Expected outcomes and conclusion: 2 marks